'The Bloom is the child of the new Industrial Revolution. It was created using Additive Manufacturing, also known as 3D printing, a technology that allows the production of 3 dimensional objects from digital designs.
I redesigned an iconic object from the first Industrial Revolution and produced it in a way that would be impossible using conventional industrial ceramic techniques. The piece is loosely based on early Wedgwood tureens, chosen for their classic beauty and in homage to Josiah Wedgwood’s role as a father of the first Industrial Revolution.
The technology removes the constraints of ‘design for manufacture’ where the processing of materials has an impact on the final outcome. In other words, there are only certain forms that I can throw on a wheel; gravity, centrifugal force and the material qualities of clay limit the possibilities. The Bloom demonstrates the removal of these constraints and the potential I now have to create previously impossible forms that can creatively communicate ideas.
The title and the structure are a play on words – Boom and Bloom. The radiating rods are both reminiscent of explosions and of bursting flowers, perhaps thistles or cardoons. They form the object, there is nothing else holding them together. Perhaps they refer to the end of craft, as we know it, perhaps they refer to the blossoming of new skills; I set the scene, it’s up to the viewer to decide.'
- Michael Eden, 2011